Coimbatore: Align with government’s efforts to make India a carbon neutral, Buyofuel, India’s largest online marketplace for bio-fuel has started a unique initiative “Negative is the green Positive”.
Under this eco-friendly initiative, the company has decided to plant trees for every purchase of bio-fuel on behalf of their customers.
The decision was taken to mark its first year of operation, for spreading a message and helping the customers for pursuing their “carbon neutral goal” with Buyofuel online market.
Talking about, the initiative, Kishan Karunakaran, CEO of Buyofuel said “We are helping the transition from fossil fuel to non-polluting fossil fuel by connecting all the players in the biofuel ecosystem”
“As we cross a year of helping customers pursue their carbon-neutral goals with our online marketplace, the tree planting initiative is another step to help them become carbon-negative” he added.
With the “Negative is green positive” initiative, Buyofuel estimates to plant more than 500 trees that will reduce approximately 250 tonnes of CO2 in their lifetime.
The startup is replacing close to 10000 MT of fossil fuels with biofuels on a monthly basis.
To achieve the task, Buyofuel is partnering with SankalpTaru Foundation to plant fruit trees in various suitable places, which, in addition to their role as carbon negative instruments also improve the well-being of farmers.
One of their clients Mr. T. Murugesh, Assistant General Manager of Ultratech said, “We are proud to associate with Buyofuel in this journey of CO2 reduction to achieve our ABG (Aditya Birla Groups) corporate target of Net-Zero by 2050.”
“We appreciate the initiative taken by Team Buyofuel partnering with SankalpTaru. There is transparency and detailing for all the planted saplings”, says the spokesperson of Sheshasayee Paper and Boards.
“Sheshasayee Paper and Boards is extremely committed to being environmentally responsible, so we are happy to be working with Buyofuel sharing the same sense of responsibility to the environment” said the spo
The spokesperson of ITC PSPD which is also another client of Buyofuel says, “It feels good to buy biofuels through Buyofuel as they not only help us source biofuels but also are planting trees and making the earth greener.”
“Buyofuel supplies many large and reputed customers with biofuel which is a renewable, non-polluting fuel that is used to generate heat or power for their manufacturing or other facilities and helps them switch from fossil fuels to biofuels” said the company in a statement.