Bengaluru: On World Water Day, Flipkart Group has successfully recycled over 67 million litres of wastewater in a year across four of its facilities in Rewari and Sanpka (Haryana), Ludhiana (Punjab) and Malur (Karnataka).
In its strides in water conservation efforts, this has been enabled by a 30% reduction in the average litre per capita per day at all four facilities.
In addition to this, through the establishment of groundwater recharge infrastructure, Flipkart is also prioritizing the potential recharge of rainwater while fostering a strong sense of environmental conservancy.
In a statement, the company said, “These conservation efforts have also resulted in the reduction of over 14 million litres of freshwater consumption, thereby playing a key role in the conservation of the nation’s natural resources”
“The organization’s water conservation initiatives are aimed towards promoting a judicious approach to water consumption, driven by key focus areas to reduce, reuse, and recycle,” the company said in a statement.
In alignment with the government’s ‘Jal Shakti Abhiyan: Catch the Rain’ campaign, aimed at encouraging water conservation at the grassroots level, Flipkart is proactively implementing a series of strategic measures dedicated towards water conservation.
Speaking about Flipkart Group’s water conservation initiatives, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Our current efforts on water conservation are aligned with this intention to not only ensure conscious usage but to also deploy the right systems to enable recycling and recharging”
He further added that the Net Zero Water certification underscores our dedication to environmental stewardship and sets a new standard for water conservation in the e-commerce sector. We are committed to continuing our efforts towards achieving this status across all our operations, contributing to a more sustainable future for generations to come.”
Gurmit Singh Arora, National Chairman of, the Indian Green Building Council, congratulated Flipkart on this milestone achievement, stating, “Flipkart’s commitment to achieving IGBC Net Zero Water ratings for four of its facilities exemplifies their leadership in sustainability.
“By implementing effective water management strategies, Flipkart sets a commendable example for the industry. By adopting water-efficient practices, Flipkart becomes the first e-commerce organization to achieve Net Zero Water status for four of their facilities at different locations” he said.
Flipkart is the first e-commerce organization to partner with the CII’s Indian Green Building Council (IGBC) and has received the Net Zero Water certification for four of its facilities.
