A sustainable lifestyle new normal for environmentally conscious Indians: Study


New Delhi: Indians are becoming more conscious of making eco-friendly lifestyle choices enabling a positive impact on the planet as per the report of American Express Trendex.

The report said, around 95 per cent of surveyed Indians have become more focused on a variety of sustainability topics with recycling, renewable energy, and climate action gaining the most interest, and they made changes in their everyday life to reduce their carbon footprint last year.

“For 96 per cent of surveyed Indians, one of their goals in 2022 is making more sustainable behavior choices with purchases of clothing, food, tech, and travel” the report said.

About 90 percent of the total surveyed Indians are apprising themselves about carbon offsetting and around 91 percent knew about carbon removal.

In addition to this, about 92 percent of Indian adults have a good understanding of their personal carbon footprint and 87 percent of Indian adults are more likely to purchase environment-friendly products now than before the pandemic.

Talking about the findings, Vibha Bajaj, Vice President, Corporate Affairs, Asia, American Express said “The findings of our Trendex research clearly show that Indian consumers are becoming more self-aware and are making more informed decisions to conserve the environment, which is especially true for GenZers and Millennials”

She further added, “At American Express India, we have been driving sustainability initiatives along with multiple partners for increasing the green cover, improving the air quality, and raising awareness amongst the community in urban spaces. Through volunteering programs, our colleagues have also been supporting both country-specific and global green initiatives.”

98 percent of surveyed Indians wish companies would make it easier for them to reduce their carbon footprint.

The report revealed that, 97 percent surveyed Indians would be more loyal to a company/brand that works to address environmental issues and they also wish companies would educate them on ways to reduce their carbon footprint when they shop with them.

About 97 percent of respondents would like to shop more with a company that takes action to reduce the impact of climate change and they are more likely to trust brands who work to address environmental issues.

The American Express Trendex is a trend index that tracks how consumers, small businesses, and merchants are feeling about spending, saving, traveling and more.

This Morning Consult poll was conducted between March 8-13th, 2022 among a national sample of 1,998 in the US, 1,000 in Japan, Australia, India, the UK, and 999 travelers in Mexico and Canada who have a household income of at least $70K and defined as adults who typically travel by air at least once a year. This study has an overall sample of 7,996 global adults.


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