Beyond the Box: Why Sustainable gifts are India’s new consumer favorite

Written by By Gaurav Bhagat, Managing Director, Consortium Gifts

As sustainable consumerism grows, India’s approach to gifting has also changed. What started as a trend has now become a necessity, with sustainable gifts rapidly gaining popularity across the country. According to the Indian Retailers Association, 68 per cent of urban consumers now consider green products important, up from 42 per cent just two years ago. Amid this green shift, leading corporate gifting organisations have quietly but consistently contributed to sustainability, working towards a greener future.

The shift in consumer attitudes has driven the rise of sustainable gifts in India. People are becoming more aware of the environment, turning green gifting into a popular trend. As of August 2024, 65 per cent of consumers in Tier-I cities prefer eco-friendly products, with 55 per cent in Tier-II cities and 45 per cent in Tier-III cities doing the same. This shows that green gifting is not just fashionable but necessary, highlighting the growing demand for sustainable products across the country.

Market Availability and Accessibility

The market expansion of eco-friendly brands has significantly increased availability, offering a wide range of options at competitive prices. Affordability has become a key factor, with 70 per cent of consumers now finding sustainable gifts within their budget. This widespread accessibility is driving the popularity of green gifting, making it a preferred choice for consumers across all city tiers.

Brands are offering eco-friendly gifts that are both beautiful and practical, focusing on reducing waste. For example, energy-efficient tech products and items that can biodegrade are leading the way in sustainable gifting. These innovations make green gifts environmentally friendly and stylish, appealing to a wide range of consumers who want items that fit into modern life while caring for the planet.

Corporate Responsibility and Impact

Businesses are using sustainable corporate gifts to show their commitment to the environment and inspire change. This approach also strengthens customer loyalty, which is key to promoting eco-friendly business practices. By doing so, companies encourage other parts of the market to adopt sustainable ways of consuming goods and services.

Eco-friendly gifting has become a natural part of Indian customs, especially during festivals and celebrations. Companies are offering consumer-friendly products that are recyclable and can be personalised, adding a personal and emotional touch to the gifts.

By choosing eco-friendly options, consumers are not only making thoughtful choices for their loved ones but also contributing to a healthier planet. Sustainable gifting is here to stay, marking a significant shift in how we celebrate and show care in our everyday lives.